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McDonald's $18 Big Mac Meal Goes Viral Again As Fast Food Minimum Wage Hike To $20 Triggers Fears Of Skyrocketing Prices And Layoffs, Leaving People Questioning: 'Maybe This Went Up Way Too Fast'
Jeannine Mancini
Fri, Jan 5, 20244 min read
2.9k
The recent uproar over a McDonald’s location in Darien, Connecticut, charging $18 for a Big Mac combo meal has sparked a nationwide debate on the escalating prices in the fast-food industry. Sam Learner’s viral post on X showcasing the exorbitant prices, including $19 for a Quarter Pounder meal and $17 for two cheeseburgers, has raised questions about the sustainability of such pricing in the industry.
This incident at a Connecticut rest stop is not isolated. Across the country, fast-food prices have been climbing, a trend partly attributed to rising operational costs, including labor. The situation is particularly noteworthy in California, where a new $20 minimum wage for fast-food employees, effective April 1, 2024, has been established. The substantial increase from the previous $16 minimum wage has led to a ripple effect across the industry.
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Businesses like Chipotle Mexican Grill Inc. and McDonald’s Corp. have already raised their prices in anticipation of the wage hike. But the impact is not just on prices but also on employment. Over 1,200 Pizza Hut drivers in California face layoffs, with companies opting for delivery services like DoorDash and Uber Eats instead. The new minimum wage law, signed by Gov. Gavin Newsom, is seen as both a boon and a bane.
For workers like Jose, a Pizza Hut driver in Los Angeles, and his co-worker Jim, the law initially seemed like a positive change, according to the California Globe. “I thought it would finally be something good,” Jose said, considering the decline in tipping and increasing living costs. But the reality was harsher. The wage increase, while beneficial for some, has resulted in job losses for others, leading to a complex mix of gratitude and resentment among affected workers.
Jim’s reaction was initially one of anger toward management but later shifted to the policymakers.
